How we compare
Your logo in every inbox — without a $1,000 certificate.
The traditional way to put your brand in the inbox is a BIMI certificate: expensive, trademark-gated, and it still misses Gmail unless you pay. InboxAvatar covers every major inbox for a flat annual fee and does the work for you. Here's the honest breakdown.
| What matters | InboxAvatarfrom $99/yr | Self-asserted BIMIFree | BIMI + CMC~$899/yr | BIMI + VMC~$1,200/yr |
|---|---|---|---|---|
| Cost & effort | ||||
| Annual price Per domain | from $99 | Free | ~$899 | ~$1,200 |
| Who sets it up DNS, DMARC, records, renewals | We do | You | You | You |
| Time to live | Minutes | Hours–days | Weeks | Weeks |
| Requirements | ||||
| Registered trademark required | Yes — blocks most SMBs | |||
| 12-month logo-use history required Same domain + exact logo, verifiable | ||||
| DMARC enforcement p=quarantine or reject | We configure | You set up | You set up | You set up |
| Certificate to buy & renew | None | None | ||
| Where your logo actually shows | ||||
| Yahoo / AOL / Fastmail | ||||
| Gmail | ||||
| Apple Mail via Apple Business Connect * | ~ | ~ | ||
| Outlook / Microsoft 365 Internal org only — Microsoft shows no external sender logos * | ~ | |||
| Ongoing | ||||
| Monitors that your logo stays live | ||||
| Adapts as providers change the rules Google, Apple, Microsoft, Yahoo | ||||
* Apple is transitioning from BIMI to Apple Business Connect, which InboxAvatar uses directly. Microsoft is the one major provider that does not display sender logos to external Outlook recipients — it ignores the BIMI standard entirely, so no certificate (CMC or VMC) lights up Outlook. The Microsoft 365 profile photo we set is visible only inside your own organization and to contacts who've saved you; nothing available today can place your logo in a stranger's Outlook inbox. Our coverage figure reflects Gmail, Apple Mail, and Yahoo/AOL, which together are ~90% of consumer inboxes. Certificate prices are 2026 list rates from DigiCert / Entrust and vary by term.
See where your logo is missing — free.
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